Professional Video Cameras
♦ How to Spot the Professional Differences
Executive Summary by Jay Gross
Professional Video Cameras
Just today a client representing a large national company remarked how frustrated he was over the poor overall quality of his footage and how difficult his editing session was going, despite having our senior editor at the keyboard. First clue: He used no tripod, no lights, and no microphone except the one built into his camera. We did not shoot it. He did, on a $599 discount store bargain camcorder.
It all starts with the camera. The camera must be capable of high quality images suitable enough to be broadcast on television, in other words, a broadcast quality camera.
The difference in the consumer camera and the broadcast quality camera is like the difference between a passenger vehicle and a race car. Like race cars, high quality cameras are performance driven. They are highly tuned, create a better experience and have options that their lower priced competitors cannot begin to feature.
Once you get into the higher end cameras, like we use, the camera and lenses are actually priced separately. Cameras used by our company range in cost from $30,000-$50,000 when including the lenses and accessories.
So if you want to shoot like a pro, you’ll need to make an initial investment in a high quality camera.
Shooting video is a highly skilled profession that mixes technology and art. It requires proper framing, creativity and eye for the unusual. It is a collaboration between the eye of an experienced and trained shooter, the sound quality of the professional audio equipment and the lighting tools and skills of the “gaffer” all mixed together.
Businesses and companies who understand the differences gladly pay $1,500 and up per day for a professional camera crew. They get better equipment, better technique and a better quality end product.
One final note, a tripod is also a critical component. If your tripod isn’t sturdy enough to leave your camera on it unattended, then it is not a suitable tripod. A good tripod allows for stable shots like interviews, and it also allows you to shoot smooth zooming shots and pans. Next time around, we will discuss sound. Until then, live, love and learn. Shoot video, not each other!
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